Publications

Heinz, S., Hug, M., Nugaeva, C., & Opwis, K. (2013). Online ad banners: the effects of goal orientation and content congruende on memory. In CHI ’13 extended abstracts on human factors in computing systems (Bd. CHI ’13, S. 1875-1880). New York: ACM. https://doi.org/10.1145/2468356.2468692   edoc
Hug, M., Suter, N., Mekler, E., & Opwis, K. (2013). Ads suit up! Effects of website and advertiser credibility on consumer responses to banners ads. In CHI ’13 extended abstracts on human factors in computing systems (Bd. CHI ’13, S. 1803-1808). New York: ACM. https://doi.org/10.1145/2468356.2468680   edoc