Publications

Heinz, S., Hug, M., Nugaeva, C., & Opwis, K. (2013). Online ad banners: the effects of goal orientation and content congruende on memory. In (Bd. CHI ’13, S. 1875-1880). New York: ACM. https://doi.org/10.1145/2468356.2468692   edoc
Hug, M., Suter, N., Mekler, E., & Opwis, K. (2013). Ads suit up! Effects of website and advertiser credibility on consumer responses to banners ads. In (Bd. CHI ’13, S. 1803-1808). New York: ACM. https://doi.org/10.1145/2468356.2468680   edoc