Social Psychology

Research focus

The Center for Social Psychology undertakes research at the interface between social psychology and consumer psychology, as well as judgment and decision making. Our research approach is social-cognitive and empirical-quantitative; our interest lies in both the fundamental processes of social cognition and perception as well as applied issues, for example in consumer psychology.

Go to details of our research.

What is social psychology?

Social psychology explores the thoughts, feelings and behavior of people in their social environment. In comparison with other sciences, the focus is on the individual. Two assumptions are fundamental for research in social psychology: On the one hand, social psychology assumes that human thoughts, feelings and behavior are not directly influenced by the "objective" situation, but rather by its subjective "construal". Whether a glass is perceived as half full or half empty can lead to very different consequences - even though the "objective level" is the same. On the other hand, social psychology emphasizes the "power of the situation". This means that human thoughts, feelings and behavior are influenced to a considerable extent by the (subjective) social situation, and not only by stable personality traits. The field of social psychology includes stereotypes and prejudice, group processes, love and attraction, the perception of oneself and other persons, attitudes and attitude change, help behavior, aggression, life satisfaction, and so on…

Has your curiosity been piqued? We would be pleased have the opportunity to welcome you as participants in our research or in our courses.

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Contact information

Administrative office: lic. phil. Saskia Bollin
Phone: 061 207 07 74
Room: 02.015 (Mis64a)

Office hours:
Currently by appointment only

Holidays: /
Special office hours: /

Consultation with Prof. Dr. Rainer Greifeneder: Tuesdays 10-11 am following prior arrangement with the administrative office (register your attendance by Monday at the latest via